February 2011
5 posts
YuMe Says 15% of TV Ad Spending Should Move to... →
A lot of great data here. The argument for moving dollars from TV to online video is really a no brainer. The difficulty is shifting 50 years worth of advertiser perceptions. Download the whitepaper.
Some takeaway thoughts from this week's...
spytap:
So after hearing about it for a while, I finally found myself able to join the weekly #WebSeriesChat convo on twitter. All in all, a lively conversation that included a number of different opinions from a number of very smart people. Since I had to step away partway through and just missed the end, I thought it prudent to expand on some of my takeaways and thoughts below.
YouTube is not...